How AI Will Change Search Results
Artificial intelligence will play a significant role in transforming how search results are generated and presented on platforms like Google. Here are a few ways this might happen:
Personalization: With AI, search engines will become better at understanding individual user behavior, preferences, and context. This should lead to more personalized search results tailored to the unique needs and interests of the individual user. For example, if you frequently search for vegetarian recipes, the search engine might prioritize vegetarian options when you search for a new type of cuisine. Think about the current level of personalization on steroids.
Natural Language Processing (NLP) and Understanding (NLU): Advances in NLP and NLU could make search engines better at understanding the intent behind a search query, even if it's phrased in a complex or unusual way. For example, if you type a full sentence or question into the search bar, the search engine could understand the context and nuances of your question and provide a more precise answer. This may lead to a decrease in the breadth of universal results due to a search engine’s greater certainty of the searcher’s intent.
Semantic Search: AI can help search engines understand the relationship between different words and concepts. This could lead to a shift from keyword-based search to semantic search, where the search engine understands the meaning and context of your query rather than simply matching keywords.
Visual and Voice Search: Visual and voice search will become more common and effective with AI. Imagine asking your voice assistant a question and it could search the internet for you, understand the information it finds, and give you a concise answer.
Predictive Search: AI will make search engines better at predicting what you're likely to search for based on your past behavior, the time of day, your location, and other factors. If you often search for news first thing in the morning, the search engine might start showing you news articles as soon as you open your browser.
Improved Fact-Checking: AI can help search engines fact-check information more effectively, potentially reducing the spread of misinformation. For example, if a website claims that a certain food cures all diseases, the search engine could cross-reference this claim with reliable medical sources and downgrade the website in the search results if the claim is not supported.
Augmented Reality (AR) Integration: With the help of AI, search engines might integrate augmented reality to provide users with more interactive and immersive information. For example, if you're searching for a new couch, the search engine might allow you to virtually place different couch options from different retailers in your living room to see how they look.